Crieff Succeeds BID Calls for Brand Input

We are issuing a call out to local residents, businesses and visitors to Crieff to help in the early stages of developing a new brand for the town which will be used to promote Crieff to new audiences across Scotland.

Following a competitive tender process, Crieff Succeeds BID appointed Perth based marketing and PR agency Volpa to head up the work on developing the new brand for the town. We are now looking to the local community (and beyond) to assist with input to the process to help put Crieff firmly on the map as a destination of choice.

As part of our strategy to develop a successful and thriving town, we will be rolling out a series of destination marketing campaigns. We’re keen to ensure that the brand we develop is as authentic as possible and is recognizable to local people as ‘their Crieff’, as well as being desirable to visitors.

We all have a vested interest in the success of this brand and we welcome input from the wider community, to help us form and develop a strong positioning for Crieff as one of Scotland’s most popular tourist towns. I’d urge everyone who cares about the future of the town to set aside five minutes and tell us what they think is best about Crieff.

Here is a link to the survey*, it should take no longer than five minutes, and it will be available here until Friday 11th March. Thanks in advance for taking the time to share your thoughts.

Click here to be taken to the survey*

*Please note: the survey closed on Friday 11th March and Volpa are now processing the data gathered to put forward to a local panel in the near future. We would like to thank everyone who took part for the valuable feedback you provided.

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